Dell Market Development Manager at BDS Marketing
December 2010 - February 2012
Market Development Representative for Dell at BDS Marketing in the New York area. BDS Marketing is a 28-year-old marketing agency which works with the buyer at the point-of-sale through team leaders, ASR's, analytics and market research. Job duties included: Overseeing Dell products at 60 different retail locations, Dell support for retailers, training, qualify new opportunities by identifying business goals and critical issues, Build rapport with executives at prospective client companies, assisted sales, event management, merchandising, customer service ,daily reporting, establish and build retailer relationships on behalf of Fortune 500 clients, facilitate informal, formal, and large scale trainings to retail associates and management,gather in-market and out-of-market intelligence on client and competitors, increase and facilitate in-store sales in key market locations, work with team to establish and exceed key metrics provided by client.
Past BDS Accounts:
Jawbone (11/10-6/11 and 2/2012). Responsible for in-store displays, deriving trends of traffic patterns from analytical data, customer interaction, assisted sales, point-of-sale initiation, daily online reporting of sales activity, retail marketing concepts,in-store trainings, merchandising, returns initiative and customer service.
TravelPRO Luggage (2/11-6/11)Responsible for in-store displays during Macy's bridal events, product reports, deriving trends of traffic patterns from analytical data, customer interaction, assisted sales, point-of-sale initiation, daily online reporting of sales activity, retail marketing concepts, training, merchandising and customer service.
Keds (4/11-6/11)- Visual merchandising, assisted sales and daily reporting of Keds for key accounts.
FedEx (4/11-5/11) Customer Interceptions for new brand signage. Responsible for daily reporting.
Entertainment Professional at .
August 2000 - September 2010
Kimberly has been a member of the entertainment community as an ACTRESS, MODEL, TV HOST, SPOKESMODEL, PRODUCT SPECIALIST, PRODUCER, PRODUCTION ASSISTANT and CASTING DIRECTOR.
As an actress Kimberly has been featured in all types of genre including television(CSI Miami, The X Show, The Man Show, Strip Mall), film (Zombie Farm, Behind the Smile, The Lost Girl Society, Party Animalz, The Model Solution) commercials, infomercials, print, music videos, in-house videos and industrials.
Member of SAG and AFTRA and is currently represented by these agencies:
Productions Plus (Nationwide-Spokesmodel)
Push Models (NY-modeling)
Gail & Rice (Nationwide-Spokesmodel)
Kimberly has been a spokesmodel for over 10 years representing several Fortune 500 companies all over the world at tradeshows, conferences, conventions, press junkets and live events. Acting as a product specialist, narrator, crowd gatherer, demonstrator, MC and hostess, Kimberly has worked for automotive companies such as Lexus, Toyota, Nissan, Porsche, Audi and General Motors. Aftermarket companies include Nitto, Zenetti, D'Vinci and BBS Wheels. She was on nationwide tours for 4 years with both Lexus and Nitto Tires. (Job requirements: Extensive customer service and sales, extensive knowledge of product line and vehicle statistics, narration, and demonstration of vehicles on nationwide tours. Work as liaison between consumers and corporate).
Other clients include: Archer Daniel Midland, Parexel MMS, Sharp, Sony, Konica-Minolta, IntelSat, MediaLinks, Aruba Networks, MTV/BET, Industrial BioTech Corp., F5 Networks, Pacific Star Capital, Pfizer, RJ Reynolds Anheiser Busch and PepsiCo.
Venue Representative at The Event Division
2009 - 2009
Model at .
1999 - 2007
Executive Assistant at Special Marketing Strategies
January 2005 - March 2006
Customer Service Agent/Operations Agent at Alaska Airlines
May 1996 - May 1999
Owner at KF Marketing Solutions
+Trade Show Marketing
Writer at self-employed
+Owner Jetsetera, JetSetGirlfriend & BudgetLuxe
+Freelance Lifestyle & Travel Writer (Jan. 07-present)
+NiteGuide Magazine Editor (Dec. 09-present)
+National Luxury Lifestyle Expert @Examiner.com (Dec.08-present)
+Contributor to Conde Nast website JustLuxe.com (Jan 11-present)
Over 250 published clips.
With extensive travel experience visiting some of the worlds most sought-after destinations, Kimberly is truly a connoisseur globetrotter. She has traveled the world exploring everything from luxury hotels to off-the-beaten-path jungle adventures in almost every state (except the Dakotas and Maine) and 52 different countries. In 2009-2012 she logged in over 100,000 frequent flier miles per year.
Sporting a vivacious and charming personality, Kimberly is often featured in international TV and media. Her travel articles have been published in Disarray Magazine, NiteGuide Magazine, Ocean View Magazine, Play Magazine and ReLiving Magazine. On the web: AssociatedContent.com, JustLuxe.com and USA Today Travel Tips. She has contributed to Viva Guide Books and Guide Gecko, and has been a hotel reviewer for CityPorters.com. She has contributed over 100 articles to ehow.com, travels.com and USAToday.com.
On camera Kimberly has hosted several shows, including travel segments for "BudgetLuxe", "On the Scene", "The X-Show" and "N Contrast". She has provided content for Blue Catalyst Media, Demand Studios, EDU Book, Text Brokers, Tru Value Media and 6 Writers.
She is a member of the Screen Actors Guild, American Federation of Television and Radio Artists, International Travel Writers Alliance, International Society for Travel Writing, and the North American Travel Journalists Association.
For full resume, credits, clips and bio please see www.KimberlyFisher.com and click on "writer".
Brand Ambassador/Marketing Manager at .
Available for freelance projects nationwide.
Experience as a FIELD MARKET MANAGER, TRADE SHOW COORDINATOR, EVENTS MANAGER, PRODUCT SPECIALIST and BRAND AMBASSADOR.
NATIONWIDE BEAUTY TRADE SHOW COORDINATOR FOR DIAMOND TOWEL (2008-present).
BRAND AMBASSADOR FOR:
*CocoLibre (Apr 2013)
*Christopher Collins (Jan-Mar 2013)
*Blackberry Mobile Tour (Mar 2013)
*Maille (Mar 2013)
*Crave (Nov 2012-Jan 2013)
*Negra Modelo (Oct-Dec 2012)
*Pinnacle Vodka "Whip it or Sip it" Activation (Aug-Oct 2012)
*Cruzan Rum "Don't Hurry the Rum" New York Summer Activation (May-Aug 2012)
*Heineken/TriBeCa New York Film Fest (May 2012)
*Absolut/Swedish House Mafia Activation (May 2012)
*Allied Beverages (Various brands 2000-2010)
Product Specialist for Lexus (3/01-3/02) Nitto Tires (3/2-3/4) Audi (8/11-3/12).
Expertise in brand and product launch initiatives, product specialist, brand promotion, lifestyle focused partnerships, event management, consumer auto shows & exhibits, events, dealer meetings, cause-branded marketing, community relations, road shows, trade shows, booking of brand ambassadors and models, product demonstrator, auditor/intercepting surveyor, merchandising, compliance to marketing guidelines, training, ensuring staff compliance, qualify and close incoming job requests, communicate with clients on daily basis, day-to-day management functions, prepare contracts and proposals.
Past freelance work nationwide with agencies: Alexis Talent, Attack Marketing, Aspen Marketing, BDS Marketing, CTI Convention Staffing, Events-Promotions, Event Pro Strategies, Event Pros, GC Marketing Services, Inspira Marketing, J Williams & Associates, KF Marketing Solutions, Legacy Marketing & Promotions, Lisa Breitman & Associates, Pioneer Marketing, Productions Plus, Push Marketing & Promotions, Sweet Deal & 5280 Agency.